Official 2017 Oktoberfest Poster Announced!

Munich announces the winner of the 2017 Oktoberfest design. This image will be printed on all Wiesn 2017 souvenirs and will bring in some 100,000 Euros of income.

Two students from the region of Franconia submitted the winning design and will take home a prize of 2,500 Euro!

The city of Munich has chosen the 2017 Oktoberfest motif. Purchasing a beer stein with the year’s design is one of the most popular souvenirs for Oktoberfest visitors. Since 1952 the city has held a competition to decide each year’s special design which goes on all advertising and souvenirs for the year.

This year there were 143 entries from professional graphic designers, students, and artists. 48 of the submissions were posted on-line for public voting – the first time the city has involved the public and over 30,000 votes were recorded. On Tuesday evening, a jury of Oktoberfest vendors, advertising experts, and city officials met to determine a winner. This year’s winner comes from two Franconian design students and they are awarded €2,500 – and lots of attention since their design will be printed on 25 different products which bring in an estimated €100,000.


Join us unforgettable Bavarian experience at the 2017 Oktoberfest. Click here for more information on our special trip with reserved seats at the Wiesn!